Increase Your Instagram Followers: 24 Expert Tips to Try

Learn how to increase your Instagram followers for free with our 24 Expert tips with Minibot Media.

As one of the leading social media platforms globally, Instagram plays a vital role in any digital marketing strategy.

Growing an engaged community on Instagram can significantly enhance brand awareness, build consumer trust, and ultimately, drive business growth.

24 Tips To Get More Instagram Followers

1. 1. Develop A Dynamic Content Strategy And Editorial Calendar

1. 1. Define Your Target Audience

1. 1. Prioritize High-Quality Content

1. 1. Create Instagram Reels And Video Content

1. 1. Embrace Instagram’s Latest Features

1. 1. Leverage Instagram Analytics For Deeper Insights

1. 1. Use Instagram Stories

1. 1. Focus On Instagram SEO For Discoverability

1. 1. Optimize Your Profile

1. 1. Experiment With Collaborative Posts

1. 1. Utilize Influencer Partnerships Strategically

1. 1. Use Instagram Shopping (If Applicable)

1. 1. Use Tagging To Gain More Exposure

1. 1. Link To Your Instagram From Your Website & Email

1. 1. Run Contests & Campaigns To Increase Brand Reach

1. 1. Keep An Eye On Your Competitors

1. 1. Pay Attention To Trends

1. 1. Engage Authentically Across The Platform

1. 1. Prioritize Accessibility

1. 1. Employ Subtle Branding

1. 1. Use The Right Hashtags To Capture New Audiences

1. 1. Create A Branded Hashtag For Your Events

1. 1. Use Instagram Ads To Get In Front Of Your Audience

1. 1. Get Your Account Verified

Here are some tips to increase your followers:

1. Develop A Dynamic Content Strategy And Editorial Calendar

We create great content, and we focus on creativity, delivery, and optimization. 

Sharing content on a brand’s Instagram account is no different. 

It’s important to take the time to brainstorm ideas that include seasons, cultural holidays, and popular events for your business or industry, as well as your marketing and company goals.

2. Define Your Target Audience

As we mentioned above, it’s important to understand your audience when creating content for Instagram.

Take the time to think about what type of people you want to attract, and then research how to use the platform. 

This will help you when creating content and increase the chances of success in growing your target.

3. Prioritize High-Quality Content

While Instagram has undergone plenty of changes and evolutions over the years – and continues to do so – it remains, at its heart, a focus on posting high-quality content. This includes:

High-resolution, well-composed images, videos, and Reels.

4. Create Instagram Reels And Video Content

The company focused on creating Instagram Reels focused on bringing new information to users.

5. Embrace Instagram’s Latest Features

Today, Instagram has become stronger, and the platform continues to release new features to increase user engagement – staying current with these features will help you stand out. 

Expect new features such as improved or advanced Video editing tools, new interactive additions or chat features, new filters, and more.

6. Leverage Instagram Analytics For Deeper Insights

An Instagram Business account is offered at no cost, providing access to insights and analytics that offer deeper insights into how your content resonates with your Instagram audience.

7. Use Instagram Stories

For businesses, Instagram stories are a way to capture users’ attention and showcase your brand to your target audience.

8. Focus On Instagram SEO For Discoverability

In the past few years, Instagram SEO has become its standalone strategy.

Instagram SEO refers to the strategy of optimizing your content on Instagram to make it easier for users to discover you on the social platform.

This means including keywords in your relevant content areas so that you’re more visible in Instagram searches.

Areas where Instagram SEO applies include:

Bio: You should strive to include strong keywords, search terms, and hashtags here.

Profile name and username: Choose a name that includes keywords that people will search for when searching for a brand or product like yours. 

Alt Text: This is a text description for video content that helps improve accessibility and searchability on Instagram.

Optimizing your profile and content for Instagram searches will help new users find your account and increase your income. 

9. Optimize your profile 

Also, you should optimize your profile so that users logging into your account can quickly decide who you should follow.

10. Use Instagram Ads To Get In Front Of Your Audience

If you want to increase your follower count, consider devoting ad spend to running Instagram ads.

Beyond that, you can target your ads to specific audiences so the right people see them and track ad performance.