How to Write a Meta Description. You will write product descriptions, optimize images, and master the most effective search engine optimization aspects.
What is a Meta Description?
A meta description is an HTML tag that summarizes a web page’s content. Typically around 160 characters long, this snippet appears below the page title on a SERP.
When a meta description includes the keywords being searched for, search engines often highlight it in the results.
Although meta descriptions are not a primary SEO ranking factor, they play a crucial role in encouraging users to click on the link, thus contributing to effective on-page SEO.
In the page’s HTML code, a meta description looks like this: <meta name=”description” content=” Written description of the page”>.
Does Google rewrite meta descriptions?
Yes, Google is rewriting meta descriptions. So why bother writing a meta description if Google shows what it wants?
The main reason is the correlation between a keyword’s higher search volume and lower write rates.
SEO and SEM consultant with special expertise in writing meta descriptions and optimizing stores for e-commerce business searches.
How to write a good meta description:
Now that we understand meta descriptions, you may be wondering: what is the best way to use this knowledge?
- Consider the mind of the customer
- be unique
- keep the perfect length
- to be manageable
- Add a call to action
- Use your target keywords
- Try to avoid meta image generators
1. Consider the mind of the customer
First, could you focus on what will encourage visitors to click on your title tag? This should answer two questions:
What do you provide?
Why should I buy from you?
For product pages, the first question has a simple answer: You post your product. The second problem can be solved by a simple fact: you are the customer of the product.
2. Be unique
Could you tell readers what you do, tell them your unique selling point, and repeat this message repeatedly because meta descriptions aren’t easy?
Difficulty providing an effective meta description for your home page is common, so it pays to be patient and think carefully about your brand.
3. Maintain the perfect length
When considering the length of a meta description, stick to 155 to 160 characters. Google can truncate all the text afterward.
4. Make it work
Think of meta descriptions as a welcome notice to your e-commerce store. Make sure your descriptions are clear, interesting, and positive.
5. Add a call to action
A call to action in your meta description will encourage people to click through to your page. It helps readers understand what you are offering and what to expect after reading it.
6. Use your target keywords
Find ways to include your keywords to help search engines rank your pages. Make sure it looks like someone wrote it.
7. Avoid meta-description generators
There are arguments about using generators to write meta images. Creators can come up with descriptions that are simple and impersonal.
These automated tools are the main reason why Google started working with rewriting descriptions.