Schema markup is a great way to help your website stand out from your SEO competitors. Here’s why you need a schema and how to add it to Minibot Media Solution’s webpages.
Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.
Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011.
Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result.
Does Schema Improve Your Search Rankings?
There is no evidence that microdata has a direct effect on organic search rankings.
According to a study, less than one-third of Google’s search results include a rich snippet with Schema.org markup. This exposes a huge opportunity for the rest.
Very few things in SEO, today, can move the dial quickly.
What Is Schema Used For?
Above are some of the most popular uses of schema. However, there’s a good chance that if you have any sort of data on your website, it’s going to have an associated itemscope, itemtype, and itemprop.
Conclusion :
Hopefully, any fears that you might have had when you heard the word “Schema” or “Structured Data” have been put to rest.